May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
ACKNOWLEDGMENTS
This book would not have been possible without the generous time
and insights of many people, including, but not limited to, the follow-
ing: Tabor Ames, PQ Media; Jeff Arbour, The Hyperfactory; Whitney
Ashley, The Rose Group; Andy Bates, Interbrand; Suzanne Bedau,
Disney/ABC Television Group; Tom Bedecarré, AKQA; Mike
Benson, ABC Entertainment; Allyson Bentley, Goodby, Silverstein &
Partners; Josh Bernoff, Forrester Research; Jordan Bitterman, Digitas;
Alex Bogusky, Crispin, Porter + Bogusky; Julie Bornstein, Sephora;
Katie Boylan, Edelman; John Butler, Butler, Shine, Stern & Partners;
Joe Case, Nationwide Mutual Insurance Company; Katie Cerruti,
Goodby, Silverstein & Partners; Jennifer Conway, Dotted Line
Communications; Dennis Crowley ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.