May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Rule
#
10
A LOT OF ONLINE
display advertising only seems dumb. In truth, it’s
getting smarter—and a bit scarier—by the day.
Advertising technologies like “interest-based advertising”
and “behavioral targeting” that once targeted people based
on rudimentary consumer profiles are rapidly giving way to
a new generation of “smart advertising”—technologies that
enable marketers to create a single Internet banner ad that
every visitor to a website may see, but that will use a mind-
boggling array of data mining capabilities to dynamically
customize itself to fit each viewer’s age, gender, location,
profession, household income, personal interests, online
activities, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.