May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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THE ON-DEMAND BRAND
As we touched on earlier, Nike PhotoiD lets you use your camera
phone to snap a picture of virtually anything and send it to a short
code to receive a reply that features a rendering of a customized shoe
that uses your picture’s two most dominant colors as its highlights
(see Figure 8–3).
Then there’s Audi, which has its own mobile game app that uses the
iPhone’s accelerometer to enable players to steer a digital version of
the Audi A4 through a series of progressively challenging courses—a
virtual test drive, if you will.
On the other end of the spectrum, Kia Motors of America recently
lived up to its brand slogan, “The Power to Surprise,” by launching a
branded radio station on a mobile social music app—imeem—in conjunc-
tion ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.