May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
on sensitive topics, 143–144
sharing of, 148–149
value propositions in, 144–145
branded online entertainment, xxii
brands
control of, 116–117
on-demand, xvii–xix
on social networking sites, 62–64
stories of, 97–99
Bravissimo, 179–180, 184
Brien, Nick, on recession, 19
Budweiser, 40, 56, 71, 103–104, 109
Burger King, xi, xii, 40–43, 49, 52–56, 139, 140
Burger King Syndrome, xiii, 180, 250
business, on-demand revolution and, xiii
Business Network, 68–69
Butler, John, xvii, 13, 45
Butterball, 165
Cadillac, 139, 140
calls to action, in branded games, 145–147
Calvin Klein (brand), 187–188
CAM (Community Addressable Messaging),
237–239
“Campaign for Real Beauty,” 1, 3–5, 7–8, 11,
21, 23–24
Canoe Ventures, 237, 247
CareerBuilder.com, 35–36, 49
Carmen Has a Crush on You (website), ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.