The Project Management Tool Kit, 3rd Edition

SCOPE PROCESS

35

Market Research

	What:	Selecting and using techniques for assessing current requirements and future markets for products.
	When:	Project initiation and planning, with later updates as needed.
	Results:	Reliable information for defining project scope and for making sound decisions.

Define the Problem

Market research has many purposes, but the primary use in projects is to assess user needs in support of requirements collection. Review what you need to learn and document the research questions that you need to answer.

Prior to any new market research, review the available information. Check any research done for strategic planning at the organization level. Review internal information such as customer complaints, ...