Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

Acknowledgements

We all have stories, and I would never in a million years have thought that my story would include the chapter “Published Author.” The road to “this place” has never been dull. Through all the twists and turns in the path, I have been fortunate enough to have been surrounded by some truly fantastic people.

The staff of Wiley has been a great group of people with whom to collaborate. Mary James came to me with an idea for a book and supported me when I came back with a whole other approach; thus, this book was born. Ginny Munroe, my project manager, was responsible for guiding me through this new experience and has had to endure my journey as an aspiring writer. My technical editor, Barry Moltz, has passed on great wisdom that I have filed away. And, of course, Rosemarie Graham guided me back on track when I started to go off-road. Someone else I would like to give special thanks to is the busy Brian Solis of Altimeter Group, who carved out a chunk of time to write the Foreword for this book. I am very appreciative.

I have had the privilege to work with many fine people who have helped form my interest and drive in the social media field. Rick Calvert and Dave Cynkin of Blogworld Expo have been kind enough to have me speak at their west and east coast conferences several times over the last few years. I would not be where I am today without my time spent at Meshin (a Xerox innovation), LSF Interactive, Swivel Media, or my first real “gig” at this social media ...