September 2011
Beginner
312 pages
6h 24m
English
book
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
by Dave Peck
Content preview from Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
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48. What Should My Facebook Page Be About?
One of the most commonly asked questions about Pages is, “How often should I post to Facebook?” The answer is not clear because it depends on your fans and the subject.
If you have a Page for your business or organization, you should update it two to three times a week when you first launch. It is a good idea to consider posting items of interest to your readers such as useful tips, your latest video or blog post, or even a link to an online news article related to your industry—with your personal take on it.
As you gather more fans and get more of them to interact with your Page postings (or if you're lucky enough to be a celebrity), your Facebook paparazzi are probably hungry to often hear from you about what's happening with your business, events, travel tours, tips, books you've written, and so on. At this point, you can probably increase your posts to two to three postings per day.
You can figure out how well your frequency of posting works by simply monitoring your engagements (fans liking your page postings or commenting on them) and by viewing your Page Insights. If you begin to post more frequently and start noticing a significant increase in the number of people who unsubscribe from your Page, this may be a sign to tone down the number of postings.
Remember that out of sight truly is out of mind, and in this busy world, your brand ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.