Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

67. How Can I Share Pictures?

Pictures add color to a website and instant interest to a Twitter feed or Facebook page. If the campaign is more specific to photos, there are other sites that can help to promote a brand's presence. Sites like Flickr, Photobucket, and Picasa have established full-fledged photo-sharing communities where a brand can grow its reputation as a photography powerhouse.

Mobile phone cameras are becoming increasingly sophisticated, and with that, mobile photography applications are rapidly being developed and integrated into the social community. These applications, such as Instagram, Incredibooth, Path, and Hipstamatic, provide a way for an average person to basically become an instant photographer. If photos are important to a campaign and mobile is the medium that proves most efficient and practical, applications like these will be useful for a brand.

Facebook and other social networks also offer the tools to upload pictures directly. Twitter, at this time, requires the use of other tools to take advantage of photo sharing, but third-party applications like Hootsuite, Tweetdeck, or Seesmic can show the photos within the tweet. Twitpic will allow you to link images to tweets (see Figure 9-4). Twitter announced in June, 2011 that it would adopt photo sharing for use within the system. At the time of this writing, the service had not yet rolled out.

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