September 2011
Beginner
312 pages
6h 24m
English
book
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
by Dave Peck
Content preview from Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
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56. How Do I Reach Out to Other Brands on Facebook?
Facebook has made it easier for brands to communicate on Facebook. Previously, a personal user was more connected to a business Page because in order to comment on other brand Pages, personal users had to “like” the other brand, and then write something on their own brand Page that referenced the targeted page by using the at (@) symbol. When the at symbol was used, a drop-down menu would appear that filtered in real time based on the letters typed in immediately after.
Instead of going through this sometimes arduous process, users can now switch to using Facebook as a Page rather than as a person. Comments can be written directly on another brand's Page, but only after the brand has liked that Page.
Rule of Thumb Commenting on other brand Pages should be done with care. You don't want to look like you're spamming other Pages or you'll ruin the credibility of your brand and upset other users.
Related Questions
- 54. What does tagging do? Page 154
- 64. What sites can help me find relevant news? Page 176
- 94. What do I include as my next steps? Page 252
- 97. How can I build influence? Page 258
Action Item
- Acting as your Page, like ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.