Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

63. What Are LinkedIn Groups?

LinkedIn Groups enable its members to join a smaller network of connections within the site. At the top of the home page, members can click the Groups tab. Then a drop-down menu displays several options including Group Directory. When you click Group Directory, you can pick a group that represents your industry or area of interest (see Figure 8-6). Think of these groups as a special areas on the site that enable you to talk about things you find of interest; they are niche areas for people with common interests.

FIGURE 8-6: Join groups relevant to your profession and professional interests.

There are several reasons to join groups:

• Building relationships with your industry peers
• Sharing information, practices, tips, and tricks
• Exchanging knowledge and challenging timely discussions
• Finding and posting jobs
• Developing possible partnerships

Beware that when you join a group, a badge is displayed on your profile page. So, you may not want to join that “Justin Beiber 4-Ever” group.

Rule of Thumb LinkedIn Answers and Groups are excellent ways to network, ...