Visual Content Marketing

In Closing: A Sobering and a Positive Note

• Sobering Note
• Positive Note
• Epilogue: A Call to Visual Action
• Index

Sobering Note

From personal experience over the last five years, presenting to hundreds of clients, it is very typical to see that the clients' websites and communication materials are not intuitive or engaging and have not been exposed to the information design craft. In 2016 that's a bit sobering, and I assume that some of the arguments against information design are still holding. Quite often I hear this kind of explanation: “I realize it was a rookie mistake, but I have squandered my entire budget into the solution itself.” And they are at the same time frustrated that the marketplace does not understand them or'even worse'does not even care.

Certainly, if any of us do a quick glance at the majority of businesses' websites and materials, we notice that they are less than to be desired, to put it politely. Typically, when I present a screenshot of their website and materials to a prospect , they do not even argue that they are lacking. There is a pervasive need for visual solutions in business communications.

Positive Note

But if we see that there is a credible argument for visual solutions in business communications, as argued in Part 1 of this book, and that there are tangible and repeatable steps to plan and manage the visual creation process, as shown in Part 2, and then see the incredible breadth of visual solutions in all major industries showcased in ...