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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Ideation and Product Development Industry Visual Solutions

  • Finance New Credit Approval Process: Storyboarding Ideation Phase
  • Innovation Lab Rolling Out New Financial Data-Driven Solutions
  • Collaborative Tool Goes Through Visual Ideation Phase

Finance New Credit Approval Process: Storyboarding Ideation Phase

A client wanted to make the credit approval process with consumers in big box retailers more transparent and easy to follow. We supported the ideation process and client buy-in by storyboarding use cases for each alternative idea in context.

The figure depicting the ideation process and client buy–in by storyboarding use cases for each alternative idea in context.

Innovation Lab Rolling Out New Financial Data-Driven Solutions

This client has long cornered the market on business ratings with the ubiquitous risk number. The question became how they could roll out more profitable offerings while keeping true to their unique financial data roots. The idea, as shown in these initial ideation sketches, was to roll out startups that integrate and deliver value around their data services offering.

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Collaborative Tool Goes Through Visual Ideation Phase

We already had developed some innovation visualization tools for the spare parts management program, and now the topic turned to the outage process for a nuclear reactor. How could everyone in the organization come to terms with staffing the outage ...

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Publisher Resources

ISBN: 9781119157434Purchase book