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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Financial Services Visual Solutions

  • Showcases New Trading Communication Platform
  • Credit Union Drives Distinction Between a Bank and a Credit Union
  • Insurance Brokers Association Showcases Their Membership in Numbers

Showcases New Trading Communication Platform

The client wanted to showcase how their new Trading Communication Platform provided value to the front, middle, and back office, as well as for the IT team. We developed an engaging pictogram that showed the audience in a figurative “trading platform” and also introduced the value points with interactive buttons that drove sequences and callouts that linked to further technical documentation about the offering.

A pencil sketch (left) and its colored graphic depicting new trading communication platform that showed the audience in a figurative “trading platform” and also introduces the value points with interactive buttons that draw sequences and callouts that linked to further technical documentation about the offering.

Credit Union Drives Distinction Between a Bank and a Credit Union

Off of a launch of new company name and brand, the client wanted to clear the slate so their customers could appreciate the benefits of joining a credit union over a bank. This journey through a game board made conceptual distinctions easy to digest.

A screenshot depicting the game board designed by the client of the bank making conceptual distinctions easy to digest for the customers.

Insurance Brokers Association Showcases Their Membership in Numbers

The client wanted to showcase the impressive things they had been doing for their members. The good thing was that everything was quantifiable, so rather that hide this fact with illustrations, in this case we let the numbers ...

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Publisher Resources

ISBN: 9781119157434Purchase book