Visual Content Marketing

About the Content

The content of this book in layered in three parts. Part 1 presents argumentation that there is in fact a business communication challenge and information design and that visual solutions are the most effective way to overcome these challenges. The arguments presented in Part 1 are partly to convince the reader about the viability of visual solutions. However, given that the reader has purchased this book, he or she may already be a visual solution convert and is looking for a sustained argument to overcome management and the budget office to enable his or her organization to leverage visual solutions.

Part 2 assumes everyone is onboard with a visual solution and provides practical advice on the different type of visual solution providers, how to scope in the projects, and how to manage the creative process.

Part 3 is a visual showcase to show through example how a variety of industries, professions, and organizations are putting visual solutions into action. The hope is that it may drive ideas for their own practices and also be a compelling argument, in light of its sheer magnitude, that visual solutions have a part to play in business communications.