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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Pharmaceutical Industry Visual Solutions

  • Large Pharmaceutical Merger Leverages Pictogram to Get Staff Onboard
  • Improving Prescription Delivery with Tablets
  • New Allergy Over-the-Counter Drug Gets Interactive Engagement

Large Pharmaceutical Merger Leverages Pictogram to Get Staff Onboard

Two large pharmaceuticals were going through a merger, and there were significant benefits to be had on a global scale for the employees in both organizations. The following presentation offered a pictogram to tie the framework together and show the exciting opportunities this merger offered.

The figure depicting a pictogram for two large pharmaceuticals going through a merger to tie the framework together and visualize the exciting opportunities this merger offered.

Improving Prescription Delivery with Tablets

The myriad ways tablets can improve drug and healthcare delivery through digital means is visually captured, along with the metric-based benefits in this engaging infographic.

The infographic depicting the myriad ways tablets that could improve drug and healthcare delivery through digital means is visually captured, along with the metric-based benefits.

New Allergy Over-the-Counter Drug Gets Interactive Engagement

An allergy startup had brought a new over-the-counter allergy drug and wanted to show its patients how each of the natural ingredients delivered value. This simple interactive infographic was placed on its home page to increase click-through engagement and conversion.

The figure depicting the simple interactive infographic for the natural ingredients delivered value (elderflower, plantain, nettle, eyebright, and menthol) placed on its home page to increase click-through engagement and conversion.
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Publisher Resources

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