Visual Content Marketing

Leveraging Information Design for Business Communications: A Perfect Storm

• The Audience Already Enjoys Visual Communication in Media and Consumer Channels
• The Rise of Content and Inbound Marketing
• Data Analytics Has Become Mainstream
• Value and Solution Selling Have Become the Norm

The Audience Already Enjoys Visual Communication in Media and Consumer ChannelS

First, for a few years now the infographic has been a staple for explaining more complex ideas for publications such as Fast Company, USA Today, The New York Times, and The Wall Street Journal. The craft of information design has matured through use in divisions of the media houses, and we have become accustomed as vast consumers of complex topics to allow an infographic to take us through a complex narrative. It's quick. It's easy. It's sharable. And it's fun. And now businesses can leverage the craft for their unique business communication goals.

The Rise of Content and Inbound Marketing

Second, for the past few years, content or inbound marketing has become all the rage for engaging a business audience. Instead of blitzing one-way outbound emails on promotional offers and disguised sales sheets, we have learned to offer rewarding content relevant to our audience's business goals and professional development that also subtly brings in the client's point of view or unique offering. Marketing automation in mature organizations enables the marketing department to nurture their audience base with workflow-triggered and ...