Visual Content Marketing

Solution Pictograms

• Trading Communications Platform Uses Visual Pictogram to Contextualize Offering in Trading Lifecycle
• Video Analytics Firm Applies Pictogram to Case Study Program
• Networking Solution Company Applies Pictogram to Case Study Program

Trading Communications Platform Uses Visual Pictogram to Contextualize Offering in Trading Lifecycle

The vendor had built a telecommunications platform specifically around the needs of trading houses on a global scale. They wanted to make sure that they were not confused with some of the global telecommunication brands that offered the same generic service for retail, travel, and consumer goods as they did for financial institutions. The client knew their trading audience had very nuanced needs around the trading day and would appreciate the value they built into their telecommunication services. To drive this point home, a visual was created to show how different aspects of the offering integrated with the trading lifecycle. To separate it even further on a brand level, they used a line art type style that stood out from the usual suspects in this space.

Video Analytics Firm Applies Pictogram to Case Study Program

Clever technology was being deployed so this vendor's clients could detect real-time what bottom-line sports signage was delivering on audience awareness. To accomplish this, we created a pictogram that slices each ...