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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner content levelBeginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Agency Organization's Visual Solutions

  • SEO Agency Leverages Infographic to Drive Their Client's Traffic
  • Marketing Automation Consultancy Automates the Understanding of Their Processes
  • Branding Agency Leverages iPad Dynamic Timeline Data Visualization

SEO Agency Leverages Infographic to Drive Their Client's Traffic

An SEO agency leveraged an insightful infographic for their client, a residential security provider. This particular infographic focused on FBI crime statistics around home break-ins and was not an explicit promotion of their client's offering. Instead, it artfully raised the concern that one should consider or re-consider one's approach to protecting home valuables. This infographic helped the SEO agency drive traffic numbers for their client to help the client hit their bottom line.

The figure (top) depicting a statistical information about burglary. A screenshot (bottom–left) outlines three possible ideas for break–in. A screenshot (bottom–right) depicting a statistical data of crime that happens in United States from 1990 to 2009.

Marketing Automation Consultancy Automates the Understanding of Their Processes

There is science and art to providing an effective marketing automation program. Exactly how this is set up with the complexity of marketing automation software platforms and nuanced client-specific workflows and content refinement can make it difficult for clients to see what they are actually paying for. A marketing automation consulting firm was asked to create an explanatory process pictogram so their prospects (and their clients) could see the rigor and value in their consultative process.

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Publisher Resources

ISBN: 9781119157434Purchase book