Online Real Estate Gets on The Wall Street Journal Blog
New Name for California Credit Union Calls for a New Infographic Social Media Play
Online Real Estate Gets on the Wall Street Journal Blog
Just before the Halloween season, a client wanted to brainstorm how, through an infographic social media play, we could entertain its community and at the same time subtly suggest that the client knows a thing or two about real estate demographics. The result was a colorful and provocative infographic that leveraged proprietary data on city-specific real estate metrics to generate a list of the best cities to take children trick-or-treating. And it worked. The Wall Street Journal and other media outlets caught on to the list, and their communities started the city debate, while the client enjoyed a free brand lift around its online real estate data-backed knowledge.
New Name for California Credit Union Calls for a New Infographic Social Media Play
When a client decided to change its name and brand, it also made a proactive social media play to educate its community on the merits and conceptual differences between a bank and a credit union. As the infographic below shows, not all infographics have to be long and tall.
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