Online Real Estate Gets on The Wall Street Journal Blog
New Name for California Credit Union Calls for a New Infographic Social Media Play
Online Real Estate Gets on the Wall Street Journal Blog
Just before the Halloween season, a client wanted to brainstorm how, through an infographic social media play, we could entertain its community and at the same time subtly suggest that the client knows a thing or two about real estate demographics. The result was a colorful and provocative infographic that leveraged proprietary data on city-specific real estate metrics to generate a list of the best cities to take children trick-or-treating. And it worked. The Wall Street Journal and other media outlets caught on to the list, and their communities started the city debate, while the client enjoyed a free brand lift around its online real estate data-backed knowledge.
New Name for California Credit Union Calls for a New Infographic Social Media Play
When a client decided to change its name and brand, it also made a proactive social media play to educate its community on the merits and conceptual differences between a bank and a credit union. As the infographic below shows, not all infographics have to be long and tall.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
