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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Professional Services Industry Visual Solutions

  • Marketing Automation Firm Visualizes Its Marketing Automation Process
  • Architecture Association Poster-Foldout Shows Community Value
  • Accounting Association Visually Celebrated 125th Anniversary with iPad Dynamic Visualization

Marketing Automation Firm Visualizes Its Marketing Automation Process

Marketing automation is all the rage, but with a host of complex software platforms, sophisticated workflows, and lead nurturing systems'the whole point of the program can be lost on the potential buyer. This client leveraged a lush pictogram to reinforce how simple their approach is so their own clients appreciate the value and ease of integration.

The figure depicting a consulting framework for marketing automation process, where the client leveraged a lush pictogram to reinforce how simple their approach is so their own clients appreciate the value and ease of integration.

Architecture Association Poster-Foldout Shows Community Value

The Architecture Association wanted to showcase the levels of value that the profession of architecture delivers to the community at a large congress event. The challenge was to provide a large poster-format explanatory infographic that enabled the congress members to walk away from the event with the foldout tucked under their arms. This was designed cleverly by weaving the explanatory infographic across the folds so it functioned in both applications.

The figure depicting an infographic to showcase the levels of value that the profession of architecture delivers to the community at a large congress event.

Accounting Association Visually Celebrated 125th Anniversary with iPad ...

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Publisher Resources

ISBN: 9781119157434Purchase book