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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Construction and Real Estate Industry Visual Solutions

  • Showcasing an Innovative Construction Solution on a Tablet
  • Green Energy Startup Showcases Approach and Savings with Infographic
  • Real Estate Infographic Goes Wall Street Journal Viral

Showcasing an Innovative Construction Solution on a Tablet

The client had developed an innovative approach to providing real-time updates on construction status for large construction projects for all players, including field teams, management, facilities operations, architects, and business owners. To highlight that, they could be viewed in the field on a tablet. An interactive “before” and “after” pictogram that displayed on a tablet itself was developed.

A screenshot depicting an innovative approach to providing real–time updates on construction status for large construction projects for all players, including field teams, management, facilities operations, architects, and business owners.

Green Energy Startup Showcases Approach and Savings with Infographic

A false sense of complacency with valuable possessions in the home was shaken with this provocative infographic based on actual housing break-in crime statistics. While the actual solution lurking behind the infographic was a physical safe, the infographic was effective in bring the need for the solution to the forefront for the homeowner.

The figure (top) depicting a statistical information about burglary. A screenshot (bottom–left) outlines three possible ideas for break–in. A screenshot (bottom–right) depicting a statistical data of crime that happens in United States from 1990 to 2009.

Real Estate Infographic Goes Wall Street Journal Viral

This infographic was a clever way to balance the art of offering entertaining content with a subtle suggestion that the ...

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Publisher Resources

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