April 2016
Beginner
368 pages
4h 37m
English
After a client commissioned custom research, they knew that the communication results could not simply show a technical feature list of their database solutions. Instead, they had to turn the “data” into a compelling and pressing topic of concern to any enterprise. This was all visualized in three lush infographic data stories on forecasting, innovation, and mobility.
While the technical nuances and associated benefits can be better appreciated by a technical audience, the client wanted to widen to a broader audience. The research was designed into a fun, engaging road trip, allowing the data to tell its story every curve of the way.
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