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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Research Visual Solutions

  • Enterprise Software Vendor Showcases Innovation with a Three-Part Infographic Series
  • IT Hardware Provider Puts Viewer on Client Virtualization Journey
  • Innovative Green Startup Showcases Energy Savings Research

Enterprise Software Vendor Showcases Innovation with a Three-Part Infographic Series

After a client commissioned custom research, they knew that the communication results could not simply show a technical feature list of their database solutions. Instead, they had to turn the “data” into a compelling and pressing topic of concern to any enterprise. This was all visualized in three lush infographic data stories on forecasting, innovation, and mobility.

Figure depicting three infographic data stories on financial forecasting, innovation journey, and mobility of a software vendor. Figure depicting three infographic data stories on financial forecasting, innovation journey, and mobility of a software vendor. Figure depicting three infographic data stories on financial forecasting, innovation journey, and mobility of a software vendor.

IT Hardware Provider Puts Viewer on Client Virtualization Journey

While the technical nuances and associated benefits can be better appreciated by a technical audience, the client wanted to widen to a broader audience. The research was designed into a fun, engaging road trip, allowing the data to tell its story every curve of the way.

Figure depicting a colorful and funny infographic of an IT hardware provider describing the client's virtualization journey.

Innovative Green Startup Showcases Energy Savings Research ...

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Publisher Resources

ISBN: 9781119157434Purchase book