Visual Content Marketing

About Frame Concepts

All of the visual samples in this book were created by Frame Concepts, so I thought it made sense to say a word or two about Frame Concepts. Frame Concepts is a visual solution agency formed in 2010 by the author of this book. It boasts arguably the most comprehensive suite of visual solutions dedicated purely for business communications. At first it focused on infographics, but quickly spread to interactive solutions, process pictograms, and animated infographics. It then blossomed into data driven applications, including a nuclear spare parts visualization tool, a global financial interactive risk map, and a multimedia interactive Accounting Association timeline, to mention a few.

Frame Concepts' product road map is driven by ideation and actual client need and so quickly adapted all its visual solutions to enable all the classic marketing and training communication agency tools, including websites, marketing automation programs, client performance dashboards, interactive training tools, case studies, infographic rich media unit banner advertisements, transformation vision maps, and integrated film and animated infographic case studies, among others.

Regardless of the complexity of the subject matter or the technical medium that Frame Concepts deploys, the project always starts with a blank page and then a pencil sketch. The star of the show is information design, resolving the fundamental issue of how a complex issue can be made intuitive and engaging ...