Visual Content Marketing

Inbound Marketing Programs

• Networking Vendor Scope Visual Strategy Around Their Differentiated Offering
• Reputation Consultancy Gets Existing Clients to Appreciate Value of Delivered Offering
• Small Business Health Index Iconic Design Is Integrated with Infographic Content Program

Networking Vendor Scope Visual Strategy Around Their Differentiated Offering

This networking vendor could diagnose a potential network failure in just three clicks with its innovative offering. The question became how they could leverage an integrated visual communication strategy to increase awareness and conversion on their website. Before creating each of the visual solutions for an integrated go-to-market plan, we stepped back and visually strategized how each visual solution would roll out and integrate with the others. The outcome of that formal exercise was the scoping sketch shown.

Reputation Consultancy Gets Existing Clients to Appreciate Value of Delivered Offering

The consulting firm can actually report on existing reputation issues and translate that to financial impact if their client does or does not act on their recommendations. To showcase their findings with a client, they asked to create a compelling visual to present these findings and also to come up with a visual invitation to encourage the stakeholders within their client's organization to attend the workshop. The following ...