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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Management Consulting Industry Visual Solutions

  • Reputation Consultancy Visualizes Results Against Bottom Line
  • Management Consulting Firm New Corporate Performance Model Gets Visualization
  • Marketing Consulting Firms Gets Clients Onboard with Automation Process

Reputation Consultancy Visualizes Results Against Bottom Line

With social channels exponentially growing in traffic, this reputation consulting firm can tie the good and the bad together and show how making the right corrective actions can help the bottom line. The following slide shows recommendations through clever use of iconography.

The slide depicting the recommendations through clever use of iconography. The social channels are making the right corrective actions that helps the bottom line.

Management Consulting Firm New Corporate Performance Model Gets Visualization

A global consulting firm had come up with a new cross-comparative business performance model that pivoted around the concept of a miracle worker. The model leveraged actual historical performance data on multiple companies that displayed how their unique model captured relevant causal factors that other models did not. The following slide displays an early-stage speculative data visualization.

The slide depicting a graphical representation of an early-stage speculative data visualization. The graph is plotted between return on assets on the y-axis on a scale of 5–20 and the years on the x–axis on a scale of 1996–2010. In the graph, the blue– and red circles are representing rank in the MW focal 9th decile and rank lower than 9th decile. The dashed line and gray-shaded area are representing ROA trend line and ROA variation.

Marketing Consulting Firm Gets Clients Onboard with Automation Process

The marketing automation industry is as complex as any software-based platform service. With software vendor selection and working out workflows ...

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Publisher Resources

ISBN: 9781119157434Purchase book