Skip to Content
Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner content levelBeginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

IT/Networking Industry Visual Solutions

  • Predictive Analytics Firm Debriefs Analysts Visually
  • Large Networking Vendor Visualizes Best Practices for Setting Up Network
  • IT Network Data Visualization: Top of Mind for CIOs

Predictive Analytics Firm Debriefs Analysts Visually

In an unusual move, the client leveraged an infographic to showcase specifically to analysts, with the numbers and research feeding the solution and the unique benefits of their approach. This visual showcase worked as a way to solicit interest in the analyst community itself and also as a debriefing tool to walk them through the approach. The infographic communication vehicle was so powerful that the analyst receiving the infographic debriefing reached out to Frame Concepts to discuss how their research practice could also be presented visually.

The figure depicting an infographic leveraged by the client to showcase specifically to analysts, with the numbers and research feeding the solution and the unique benefits of their approach.

Large Networking Vendor Visualizes Best Practices for Setting Up Network

Led by powerful research, this infographic was formed with a visual cutaway of a building to drive the context for a host of practical steps one should consider when setting up a new network in new construction. While the facts and figures were quite broad, with intelligent information design, the important drives were visually placed in conceptual buckets, subtly suggesting how the client's offerings were relevant to the concerns surfaced by the research.

IT Network Data Visualization: ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Content Marketing For Dummies®

Content Marketing For Dummies®

Susan Gunelius

Publisher Resources

ISBN: 9781119157434Purchase book