Creativity Now, 2nd Edition

Table of contents

1. Cover
2. Title page
3. Dedication
4. Contents
5. Creative Success Manifesto
6. 1 dreaming
   1. Go for Baroque
   2. Go away
   3. Remember how to play
   4. Why? What? When? Where? How?
   5. Create your space
   6. Get the right stuff
   7. Be a streetcomber
   8. Get physical!
   9. Lose your limited thinking
   10. You are not under arrest!
   11. Make up a story
   12. Go fishing with Edison
   13. Use a mind machine
   14. Find a mentor
   15. Dare to daydream
   16. Record your night dreams
   17. Transform your inner critic
   18. Go back to pen and paper
   19. Stuff your head with facts
   20. Take a nap
   21. Keep a swipe file
   22. Balance your brain
   23. Feed your brain
   24. Create a goals board
   25. Join the League of Adventurers
7. 2 originating
   1. Follow the four brainstorming guidelines
   2. Ask the ignorant
   3. Try the opposite
   4. Do a future interview
   5. Force a word association
   6. When you have a good idea – keep going!
   7. Start with the end
   8. Apply your why, who, what, where and when questions
   9. Have a Trendstorming session
   10. Use mind maps
   11. Try Freewriting
   12. Challenge all assumptions
   13. Imagine someone else’s solution
   14. Vary the attributes
   15. Teach your problem
   16. Make 1 + 1 equal 3
   17. Summon your Originator alter ego
   18. Combine
   19. Learn from nature
   20. Match your interests and your skills
   21. Fish in a different pond
   22. Repurpose
   23. Steal their methods
   24. Eliminate creative blocks
   25. Believe in goosebumps
8. 3 applying
   1. Summon your Action Man or Woman alter ego
   2. Create an action map
   3. To get, ask
   4. Give them a taste
   5. To sell, pre-sell
   6. Use OPM
   7. Declare a MAD
   8. Use the Pareto Principle
   9. Test a prototype
   10. Piggyback
   11. Outsource
   12. Keep an Ideas Box
   13. Create a loyalty card
   14. Give it a personality
   15. Keep it simple
   16. Ready, fire, aim!
   17. Look for the quirk
   18. Have a Plan B
   19. Make a not-to-do list
   20. Embrace procrastination
   21. Be the staff
   22. Chunk and micro-chunk
   23. Use timepods
   24. Use the Einstein levels
   25. Putting it all together
9. 4 adapting
   1. They became successful writers
   2. His little lessons changed his life – and many others’, too
   3. They got money from the crowd
   4. Her gift made her rich
   5. The real experts led them to success
   6. Word of mouth took it from free to famous
   7. A change of location made dinner profitable
   8. They’re winning breakthrough ideas
   9. He combined two trends and created a third
   10. They found customers who weren’t being served
   11. He deals with dirt – and cleans up
   12. They keep your memory alive after you’re not
   13. This time it’s personal
   14. He’s playing by the (biggest) book
   15. They made travel less taxing
   16. They got people hooked
   17. She changed the medium and they got the message
   18. She went back to the future
   19. She went from ‘vs’ to ‘and’
   20. He unlocked his creativity
   21. He took a risk for Sin
   22. They took half measures to promote safety
   23. She went from Mum to money
   24. She made the numbers add up
   25. She put others first
10. afterword
11. about the author
12. acknowledgements
13. Index
14. Imprint