Book description
Whatever youre creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry.
This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success.
Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside.
Divided into four parts, you will find help with:
1) Dreaming - getting into the state of mind to invite new ideas.
2) Originating - different ways to come up with new, exciting and innovative ideas on any topic.
3) Applying - taking action and turning ideas into reality.
3) Adapting - how others successfully realised their dream.
Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com
Table of contents
- Cover
- Title page
- Dedication
- Contents
- Creative Success Manifesto
-
1 dreaming
- Go for Baroque
- Go away
- Remember how to play
- Why? What? When? Where? How?
- Create your space
- Get the right stuff
- Be a streetcomber
- Get physical!
- Lose your limited thinking
- You are not under arrest!
- Make up a story
- Go fishing with Edison
- Use a mind machine
- Find a mentor
- Dare to daydream
- Record your night dreams
- Transform your inner critic
- Go back to pen and paper
- Stuff your head with facts
- Take a nap
- Keep a swipe file
- Balance your brain
- Feed your brain
- Create a goals board
- Join the League of Adventurers
-
2 originating
- Follow the four brainstorming guidelines
- Ask the ignorant
- Try the opposite
- Do a future interview
- Force a word association
- When you have a good idea – keep going!
- Start with the end
- Apply your why, who, what, where and when questions
- Have a Trendstorming session
- Use mind maps
- Try Freewriting
- Challenge all assumptions
- Imagine someone else’s solution
- Vary the attributes
- Teach your problem
- Make 1 + 1 equal 3
- Summon your Originator alter ego
- Combine
- Learn from nature
- Match your interests and your skills
- Fish in a different pond
- Repurpose
- Steal their methods
- Eliminate creative blocks
- Believe in goosebumps
-
3 applying
- Summon your Action Man or Woman alter ego
- Create an action map
- To get, ask
- Give them a taste
- To sell, pre-sell
- Use OPM
- Declare a MAD
- Use the Pareto Principle
- Test a prototype
- Piggyback
- Outsource
- Keep an Ideas Box
- Create a loyalty card
- Give it a personality
- Keep it simple
- Ready, fire, aim!
- Look for the quirk
- Have a Plan B
- Make a not-to-do list
- Embrace procrastination
- Be the staff
- Chunk and micro-chunk
- Use timepods
- Use the Einstein levels
- Putting it all together
-
4 adapting
- They became successful writers
- His little lessons changed his life – and many others’, too
- They got money from the crowd
- Her gift made her rich
- The real experts led them to success
- Word of mouth took it from free to famous
- A change of location made dinner profitable
- They’re winning breakthrough ideas
- He combined two trends and created a third
- They found customers who weren’t being served
- He deals with dirt – and cleans up
- They keep your memory alive after you’re not
- This time it’s personal
- He’s playing by the (biggest) book
- They made travel less taxing
- They got people hooked
- She changed the medium and they got the message
- She went back to the future
- She went from ‘vs’ to ‘and’
- He unlocked his creativity
- He took a risk for Sin
- They took half measures to promote safety
- She went from Mum to money
- She made the numbers add up
- She put others first
- afterword
- about the author
- acknowledgements
- Index
- Imprint
Product information
- Title: Creativity Now, 2nd Edition
- Author(s):
- Release date: October 2012
- Publisher(s): Pearson International
- ISBN: 9780273770817
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