Creativity Now, 2nd Edition

Keep an Ideas Box

THE PRINCIPLE

While focusing on the project at hand, have a way to capture other ideas

One question I get asked a lot – and I’m guessing you do, too – is: ‘Where do you get all your ideas?’ Sometimes I say there’s an ideas store in a basement in Soho.

The question always amuses me because for most creative people having enough ideas is not a problem. Having enough time to realise those ideas is the problem.

However, our tendency to have lots of ideas can sometimes become a trap. It can easily take our attention away from the project that should be getting most of our energy at that point. Especially when things aren’t going ...