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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

Believe in goosebumps

THE PRINCIPLE

For other people to get excited by something,first you have to be excited by it

Someone asked the great Quincy Jones how he knew that a song or album was going to be a hit. He said some people in the music business believe in using focus groups and other research strategies, but his approach is different. He said:

‘I believe in goosebumps.’

He knows that if something you create gives you goosebumps, the chances are that it’ll do the same for others.

Before you move forward into the next part, which will give you methods for turning your ideas into realities, I suggest that you write down the answers to the following questions for each project you pursue. Then take them with you for the rest of your journey ...

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Publisher Resources

ISBN: 9780273770473