Creativity Now, 2nd Edition

Be the staff

THE PRINCIPLE

There’s a hard-working staff ready to be employed – in your mind

If you’re lucky enough to employ a development person, an engineering department, computer programmers, marketing and salespeople, public relations consultants, accountants and every other kind of staff required to turn your idea into reality, congratulations, you can jump ahead to the next section. For most of us, though, there is no staff or at least not enough to cover all the functions described.

That’s why you have to be the staff. In other words, you have to be able to switch your viewpoint or perspective at will, to consider your project from all of these vantage points as you develop it. Even if you are not an expert, probably you have enough ...