December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Vary the attributes
THE PRINCIPLE
Start with the idea or object or service as it is, then vary its attributes to find a better way
If you’d like to come up with a better version of a product or service that already exists, one way is to try varying its attributes. Among the many variations you can try are:
- Make it larger.
- Make it smaller.
- Make it simpler (subtract functions).
- Make it more complicated (add functions).
- Make it more frequent or less frequent.
- Make it more colourful.
- Make it more appealing to young people/older people.
- Make it easier to access.
- Make it more exclusive.
Let’s try a few of these with the example of an alarm clock:
- You could make it larger so it can easily be seen across the room, and to turn it off the person ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.