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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

Her gift made her rich

THE PRINCIPLE

If you create something you care about, others will care too

In 2000, Jacquie Lawson, an English artist living in the village of Lurgashall, West Sussex, created an animated Christmas card featuring her dog, Chudleigh, her cats and her fifteenth-century cottage. She emailed it to a few friends and then went on holiday for three weeks.

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When she returned she had 1600 emails in her inbox. Her friends had passed the card on to other friends, who also passed it on, and so on. Her email address was on it and now all these people wanted to know whether she had other cards.

She decided to turn it into a business ...

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Publisher Resources

ISBN: 9780273770473