December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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A change of location made dinner profitable
THE PRINCIPLE
Sometimes changing where you offer your product changes everything
How would you like to host a dinner party 130 feet up in the air? No, not on a low-flying aeroplane but around a table hoisted by a giant crane. Sounds bizarre, but it’s the premise of a successful business called ‘Dinner in the Sky’.
The brainchild of David Ghysells, a Belgian marketing executive, it allows 22 diners to be strapped into their chairs while being served by waiters and waitresses standing in an aisle in the centre of the table. You can even ask to have an opera singer up there with you to entertain your guests. Or you can hire a second crane to lift a platform holding a band so you can have music while ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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