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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

Be a streetcomber

THE PRINCIPLE

Seek interesting stuff and you shall find it. And photograph it

At the Creativity World Forum of 2008, Richard Stomp, an innovation and strategy manager in the Netherlands, suggested that to be creative you should try ‘streetcombing’ – like beachcombing, but on the streets. Just as a beachcomber roves the beach looking for objects of value or interest, a streetcomber does the same along streets. The streetcomber takes pictures of anything and everything that seems interesting in any way.

Pick a part of town that has a lot of new shops, a lot of foot traffic and a lot of young people. What will catch your attention? It might be a sign, a window display, a mannequin with an interesting expression, a discarded ...

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Publisher Resources

ISBN: 9780273770473