December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Piggyback
THE PRINCIPLE
Sometimes riding piggyback is easier than going it alone
The odds are that whatever your idea, it’s an improved version of something that already exists. If that ‘something’ is successful, it may be a good idea to find a way to piggyback onto it rather than trying to come up with something totally new. This kind of piggybacking is an advantage both in the creation and the marketing processes. In the former, it can save you work. In the latter, you will find that people generally are quicker to accept (and buy) something that relates to what they already know.
An example from my own experience: I am developing innovative ways to manage your time better, but I appreciate the work that has been done by David Allen, author ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.