Skip to Content
Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

To get, ask

THE PRINCIPLE

When you need help implementing a project, the way to get is to ask

Being a pioneer can be lonely. If you look closely at the people who have had a significant impact in their fields, you’ll find it’s very seldom they did it alone. Don’t be afraid to ask for help – even from unusual sources.

Advertising legend George Lois dared to ask. In fact, that’s how he saved MTV. After its first year of operation, it was failing because cable operators in the US refused to carry it. He created commercials that ended with the announcer saying, ‘If you don’t get MTV where you live, call your cable operator and say…’ and then Mick Jagger (or Pete Townshend or Pat Benatar) shouted into a telephone: ‘I WANT MY MTV!!!’

Lois told ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Creative Writing

Creative Writing

Casey Clabough
The Heart of the Film

The Heart of the Film

Cynthia Whitcomb

Publisher Resources

ISBN: 9780273770473