December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Look for the quirk
THE PRINCIPLE
In a bland world, the quirks stand out
How many products or services are interesting enough that you talk about them to friends? This is called word of mouth and it’s the cheapest, most effective form of marketing there is. If you look for the quirks in your projects, you will find the key to word of mouth.
Let’s face it, most products and services do the job but they are bland. I go shopping at Tesco or Sainsbury’s, I buy office supplies at Ryman, I get coffees at Caffè Nero, but very seldom do I ever mention it to friends. Why? There’s nothing out of the ordinary about any of these. In fact, I’m having a hard time coming up with any examples of extraordinary shopping experiences to cite in this book, but ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.