December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Give it a personality
THE PRINCIPLE
Whatever you create will have a personality – make sure it’s the one you want
Your brand is simply the impression people have when they think of your product or service. Every brand has a personality, for instance:
Apple = cool and sexy
Tesco = good value
Harrods = posh
You need to think about your project’s personality while you are creating it. The personality needs to be an intrinsic part of it, not something that marketers and advertisers tack on later, whether or not it really fits.
When the American company Dave’s Gourmet created a line of spicy sauces, they decided to go for the extreme. They concocted ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.