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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

Summon your Originator alter ego

THE PRINCIPLE

Vividly evoking a time when you were very creative makes it easier to be creative again

In my book, Focus: Use the Power of Targeted Thinking (Pearson), I introduced the notion of alter egos. It’s based on the idea that all of us have lots of sub-personalities that come out at different times.

For instance, some people are quite relaxed when meeting with someone one-to-one but nervous when they have to address a group. Similarly, you might be assertive in one situation but more timid in another.

Most of the time we leave it to chance which of our sub-personalities (or, as I call them, alter egos) is in charge, but there’s a way to make it a choice. That way you can be sure that the task at hand ...

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Publisher Resources

ISBN: 9780273770473