December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Try the opposite
THE PRINCIPLE
Thinking of the opposite of what’s usually done may lead you to a practical solution
When we try to think of solutions to a challenge our first impulse is to return to the methods that have already been tried.
Instead, figure out the opposite of the way it’s usually done. Then brainstorm how the opposite could be turned into something that works.
Example One: When the producers of the film Gorillas in the Mist were concerned about how they could possibly get gorillas in the wild to do all the things in the script, a young member of their staff suggested, ‘Why not let the gorillas write the script?’
What she meant was that rather than making the gorillas fit what’s in the script, shoot whatever they do naturally ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.