December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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They made travel less taxing
THE PRINCIPLE
Adding unusual value to a routine service makes it stand out
About sixteen years ago Kevin and Belma Marshall bought an 1812 Colonial house near the charming historical town of Granby, Connecticut, and turned it into a bed and breakfast. So far, so ordinary. What made the venture a roaring success was creating a ‘Tax & Relax’ package.
Kevin is an accountant and people who bought the package got one night at the B&B, breakfast for two … and if they were US citizens he prepared their taxes. When they left, he completed the forms and sent off the tax returns within ten days.
Adding this kind of value took the business out of the ordinary. The Associated Press wire service did a story on the couple and ...
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