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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

Steal their methods

THE PRINCIPLE

Applying the methods of a successful enterprise to your own challenge leads to success

There are all kinds of successful enterprises that you can use as models even if they are not in your field. In fact, it’s better if they are NOT in your field, otherwise you will just be copying what they do too literally.

I first came up with this idea when someone who had visited my writing blog (www.timetowrite.blogs.com) emailed me asking for help coming up with ideas for a screenplay. This is what I advised:

‘Take a look at the storylines of movies you have really enjoyed and that have been successful. Consider how you could substitute different elements to build your story. For instance, E.T. is about a lonely little ...

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Publisher Resources

ISBN: 9780273770473