December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Word of mouth took it from free to famous
THE PRINCIPLE
Offering your product free can lead to fame and fortune
Simon Tofield didn’t set out to produce an internet phenomenon, it just turned out that way. He created some simple, funny, black-and-white animations about his cat, called, fittingly enough, ‘Simon’s Cat’. He posted them on YouTube and they became an immediate hit, with more than 20 million hits. They also won awards including Best Comedy at the British Animation Awards and YouTube’s Blockbuster Award.
Now publisher Cannongate has won a spirited auction for the world rights to two illustrated books by Tofield and they are in discussion with a number of film, television and merchandising companies about taking advantage of the Simon’s ...
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