Have a Plan B
THE PRINCIPLE
The Boy Scouts were right: it pays to be prepared
Some people say you should act as though failure is impossible. While that’s admirable for its fighting spirit, I prefer the less zingy but more likely to succeed: ‘Act as though failure is unlikely, but have a Plan B just in case.’
What this means in practice is identifying each key component of the project and having at least a rough idea of what you could do in case things don’t go according to plan.
A British friend who is a public relations consultant based in Los Angeles learned this some years ago when she organised a Prince Andrew lookalike contest to coincide with his visit to that city. The contest was sponsored by a travel agency, and two local TV stations ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access