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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

Have a Plan B

THE PRINCIPLE

The Boy Scouts were right: it pays to be prepared

Some people say you should act as though failure is impossible. While that’s admirable for its fighting spirit, I prefer the less zingy but more likely to succeed: ‘Act as though failure is unlikely, but have a Plan B just in case.’

What this means in practice is identifying each key component of the project and having at least a rough idea of what you could do in case things don’t go according to plan.

A British friend who is a public relations consultant based in Los Angeles learned this some years ago when she organised a Prince Andrew lookalike contest to coincide with his visit to that city. The contest was sponsored by a travel agency, and two local TV stations ...

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Publisher Resources

ISBN: 9780273770473