December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Follow the four brainstorming guidelines
THE PRINCIPLE
Brainstorming is more productive when you follow four simple guidelines
It may seem a paradox to set rules for thinking out of the box, but if you follow the four simple guidelines below, you’ll find that your brainstorming sessions are more productive.
- Quantity counts. During a session come up with as many ideas as you can, as quickly as you can. Nobel prizewinner Linus Pauling revealed the secret of his prodigious ability to generate breakthroughs: ‘I have lots and lots and lots of ideas, and then I throw away the bad ones.’ The key in that statement is ‘lots and lots and lots of ideas’.
- No judging! There will be a time to evaluate your ideas and throw away the bad ones, but the brainstorming ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.