December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Imagine someone else’s solution
THE PRINCIPLE
Imagining how a well-known innovator (or company) would attack the problem can lead to new ideas
When you have a challenge or want to come up with a new idea, try imagining how a well-known innovator like Walt Disney or an innovative company like Apple or Virgin would handle it. Decide what are the two or three distinguishing features of that person or company, and consider how to apply those to your problem.
To see how this works, let’s assume that your challenge is finding ways to motivate people to recycle more.
The Walt Disney solution would be family-friendly and fun. Could you develop a game ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.