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Creativity Now, 2nd Edition
book

Creativity Now, 2nd Edition

by Jurgen Wolff
December 2012
Beginner
240 pages
4h 21m
English
Pearson International
Content preview from Creativity Now, 2nd Edition

This time it’s personal

THE PRINCIPLE

What feels tailor-made is profitable

Here’s how Joanna Wivell described her business to me:

‘Having lived in Madrid for six years, I decided it was time to make the most of the fact that I am an English person and Spanish aficionado living in Spain. So the idea was to set up something which bridges the two cultures.’

Her company is called Insider’s Madrid (www.insidersmadrid.com) and she organises trips and events for large and small groups of English speakers visiting Spain. She says, ‘Although I guide people through flamenco dancing, bullfighting, and tapas tours myself, I have been busy making contact with people who specialise in different areas to help me do it.’

The venues the company uses, as ...

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Publisher Resources

ISBN: 9780273770473