December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
To sell, pre-sell
THE PRINCIPLE
Preparing your audience helps make them receptive
You may think that perfecting your product or service before approaching your target audience (which might be customers or your boss) is the best strategy, but often it is much more effective to prepare them in advance. If you can also give them a sense of participation, they will be even more receptive.
The fact behind this principle is that however much we like to think of ourselves as forward-looking, innovative risk-takers, most people are scared of change. And if you have come up with something new, it will involve change. That’s why most innovations are resisted. A blogger who identifies himself only as John (at www.indefinitearticles.com) summarised the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.