December 2012
Beginner
240 pages
4h 21m
English
Content preview from Creativity Now, 2nd Edition
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Combine
THE PRINCIPLE
Combining two ideas or things can lead to something new
One way that new things emerge is by combining the essence of two existing things. For example:
Phone + copier = fax machine
Home movies + internet = YouTube
Video game + exercise = Nintendo Wii
Bicycle + carriage = rickshaw
One you may be less familiar with: Sleeping bag + sheets = thin ‘body envelopes’ you take with you when you travel so you don’t have to be exposed to possibly dirty sheets or beds in hotels.
There are two ways you can use this combining principle to come up with ideas for new products or services. One is to combine two elements that are already related in some way. This will lead to ideas that may not be radical or hugely innovative but can ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.