Credibility: How Leaders Gain and Lose It: Why People Demand it

What's New and What's Not

This second edition of Credibility is a completely revised and slimmed-down version of the original. In addition to the worthy goal of saving the planet some paper, we trimmed the length for several reasons. First, we sharpened the focus on our central theme: how leaders earn and sustain credibility. In the first edition, we took detours into issues of service quality, for example, which, while important, weren't directly on message. Second, technology now allows us to move some of what we had written to the cloud. You will find material on our research, for example, at www.leadershipchallenge.com/go/credibility. Third, we developed an entirely new companion volume to accompany this book. Strengthening Credibility: A ...